“Learn how to plan and manage a campaign, improving your effectiveness and creativity”
Improve your PR effectiveness a course for PR officers in professional practices
Based on up to 4 participants.
- How to generate stories
- Motivate and manage partners
- Writing, editing and placement skills
- Dealing with the media
- Handling pressured situations
- Planning and managing a press campaign
9.30am - Running an effective PR function
Your role; working in a partnership culture; goal setting and planning. Discussion and exercise.
10.30am - Generating stories
What makes a story? Motivating partners to think media. Role play.
11.15am Coffee
11.30am - Nuts and bolts of communicating
How best to get the story out to your media. Running a press conference. Exercise.
12.45pm Lunch
1.45pm - Planning a PR Campaign
From goal setting to evaluation. Exercise.
2.30pm - Preparing the Campaign
In pairs, taking a story each from your firm and building them into a media campaign. Exercise.
3.15pm - Presentation
Presenting the campaign. Practical.
